Are you developing your marketing plan for the 2011 calendar year? Here are 20 reasons you may want to include exhibition and trade show marketing into your plan:
- Accelerate your product into new markets
- Achieve qualified leads for personal follow-up
- Attract new sales representation
- Supplement and strengthen your distribution chain
- Change or improve the perception of your organisation
- Communicate technical benefits /data / features
- Comprehend customer problems
- Facilitate customer contact at all levels
- Coordinate post-show office visits with your prospects
- Demonstrate new products and features of old products
- Develop leads
- Discuss benefits with feedback from booth visitors
- Distribute product samples and promotional pieces
- Visually portray your message of features & benefits
- Enhance word of mouth
- Establish distribution networks
- Evaluate your competitors’ products and marketing
- Expand leads for joint ventures and licensing agreements
- Extend your reach to unknown prospects
- Generate more prospects for old and new markets
Like the list? Will you use it? Think we missed something essential? Share your comments.
