#FactFriday – The Risk of Not Prioritising Customer Experience
Did you know 80% of companies believe they supply ‘superior experiences’ yet only 8% of consumers believe they receive ‘superior experience.’
Did you know 80% of companies believe they supply ‘superior experiences’ yet only 8% of consumers believe they receive ‘superior experience.’
82% of Trade Show Attendees are involved in making purchasing decisions. 4 out of 5 people attending the exhibition being potential customers for exhibitors.
Success in a tradeshow is determined by a lot more than just booking your stall and attending the event. Just because you have paid the money to rent a 3 x 3 metre space for a few days, does not mean you will automatically gain a whirlwind of lead and sales. If only it was that easy! In reality, you’ve just paid for access to the audience of buyers. To succeed, you will have to do your part.
Take a look at a list of 12 things a trade show booth does for your marketing…
DID YOU KNOW? Colour influences human emotion & behaviour making it a top priority in branding and marketing. Read more to find out about consumer behaviour surrounding colour.
Did you know you only have 16 seconds to convey all the visual information in your booth? #FactFridays