As companies are consolidating roles left and right, the responsibilities of the Trade Show Manager are often passed to Marketing Coordinators, Generalists and Sales Managers. Want to learn how to stay on top of your new responsibility? Get the answer at Skyline Displays.
In a prior blog post, I explained how exhibitors often fail to measure the website engagement they receive from their email blasts and pay-per-click advertising. Such stats aren’t automatically tracked in Google Analytics, so manually enabling campaign tracking can give you rich insights into the effectiveness of…
We all know that talking on your mobile phone and eating in the booth are among the worst things you can do at a trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”
I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something, but they are at a loss of what will draw people in so they can talk to them. However, they find that while giveaways were a good draw in the past, many of today’s show attendees are not interested in them…
Just when everyone became comfortable with Facebook, Twitter and Instagram, new platform features and emerging networks are changing the social media landscape. Here’s a look at some of the top social trends, and their potential impact on exhibit marketing…
Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting, and modern alternative to busier layouts…
