Having a compelling offer and promoting your presence is essential, but having staffers who can engage show attendees well enough so they can attract, qualify and inform your visitor is paramount. Check out these helpful tips.
Trade shows require a wide array of skills, including marketing, planning, organisation, communications, team-building and more. Skyline’s Trade Show Tips for New Exhibitors resource provides you with the tools you need to get started in all of these areas.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. The most important thing to remember is that a trade show goes beyond selling your product or service.
Social media success involves more than having followers or likes. While having significant reach or impressions can be vital, the ultimate test comes down to driving brand loyalty, leads and customers.
There are many factors to consider when choosing the right social media channel to promote your business and in particular, your trade show presence. Find out the benefits and drawbacks of LinkedIn and Twitter to help you make the choice that’s right for you..