The link between events and technology is getting stronger and more important. In a way, almost every exhibit and trade show effort is becoming a technology and social media experience.
Most event marketers and exhibitors have some type of important technology strategy or element as part of their exhibit effort such as laptops or tablets in their booth, an Internet connection, high quality video screens and a social media plan.
Laptops and tablets are key hardware staples in many exhibits.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
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