Eye Power In Focus

Delve deeper into specific areas crucial to successful trade show and event marketing with Skyline's Eye Power In Focus Seminars.


What is Eye Power In Focus?

Eye Power In Focus Seminars were designed by Skyline Displays Australia to delve deeper into popular Eye Power subjects like measurement, sales strategies & promotion.

In Focus events are shorter than our traditional Eye Power Seminars but are full of valuable data and information on specific areas crucial to successful trade show marketing. Keep an eye out for these Eye Power In Focus events:


Eye Power In Focus – Promotions

Practical Promotional Strategies to Make You a More Effective and Profitable Exhibitor.

Presented by Ron McDermott, with topics including:

  • Best practice with social media and other e-tools
  • Cost-effective promotional products… and how to give them away
  • At-show activities that attract qualified visitors
  • Lead capturing essentials
  • Post-event imperatives


Eye Power In Focus – Measurement

SMART Measurement Ideas for Accountable Exhibitors.

There is an increased demand upon exhibitors to justify their attendance at events and to measure results. For this reason, Skyline and Ron McDermott have developed this new interactive workshop to assist you to fine-tune your trade show measurement. Topics include:

  • How to craft really SMART exhibition goals
  • How to measure intangible objectives
  • How to drive continuous improvement


Eye Power In Focus – Proven Sales Strategies

Proven Selling Strategies to Increase your Leads and Sales Pre-Show, At-Show and Post-Show.

Presented by Craig Leaney from Sales Team Development with topics including:

  • Understanding how to engage with your prospective clients faster and deeper
  • Learning the power of pre-conditioning a client’s decisions
  • Choosing the right team members to staff your stand and follow up the leads generated
  • Proven subliminal persuasion tactics that work

Register or express your interest in upcoming Eye Power In Focus events here.

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Skyline Exhibitor Education


Trade Show Selling


Trade Show Promotions

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