DID YOU KNOW?
Colour influences human emotion & behaviour making it a top priority in branding and marketing.
Check out these fun facts about consumer behaviour and colour!
84% of consumers cite colour as the primary reason why they buy products.
Ads in colour are read up to 42% more often than the same ads in black and white.
80% of consumers think colour increases brand recognition.
Consumers make a sub-conscious judgement about an environment in 90 seconds of initial viewing. 62% – 90% of that can be based on colour alone.
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Source: WebpageFX, 2013