1. Focus the design on your customer, not your company.
  2. Understand your exhibits function i.e. attract attention, establish a mood, inform or pre-qualify prospects etc.
  3. Your display stand is a communication tool – what do you want to say in 3 seconds? 
  4. Don’t forget the practical factors – read your exhibitor manual and make sure your exhibit complies. 
  5. Your graphics are the magnet that attracts your visitors – do your display graphics visually tell what you sell? 

Like the list?  Will you use it?  Think we missed something essential?  Share your comments.

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