The top way to increase trade show results according to the respondents has been to focus on pre-show marketing followed by better event and exhibit space selection. When the following areas are counted together — Exhibit Design (6%), Graphics/Signage/Messaging (5%) and New Exhibit (4%) — these collectively become tied for the second highest rated area of improvement by the respondents.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
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