YAY! – DID YOU KNOW?
45% of visitors are drawn to your booth as the direct result of a personal invitation or pre-show marketing.
Do you want your clients to visit your booth? Send them a person invitation and make sure you plan your pre-show marketing!
This can be as simple as an email to clients with your booth number with an option to schedule a meeting.
Options to consider for your pre-show marketing is print and direct mail, email and social and digital advertising. Don’t be shy – Share invitations, updates and sneak peaks about your attendance in the show!
For help choosing promotional outlets, crafting your message, scheduling promotions or measuring your ROI read our blog: Effective Pre-Show Marketing Tips to Drive your ROI.