Completing a mid-year appraisal of your trade show’s performance can pay huge dividends. Below are the 4 must do’s to succeed:
1. Identify which components are working, and which ones need adjustment
For instance, on the off chance that you find that your exhibition stand has not been pulling in the expected foot traffic, it might be that you have to take a look at your pre-show and post show promotions. Then again, if your stand is getting lots of foot traffic yet the lead count is down, you may need to focus on staffing and presentation issues.
2. Assess how well your measurement systems are doing to deliver useful information
If you are using measurements that are appropriate to your goals and objectives, the information in your event should be clear and easy to read. If the information does not seem to apply to what you need for decision making then you may need to look at what information you are gathering and its relevance.
3. Apply performance related adjustments to the second half of the year to increase efficiency to your end of year outcome
Take what has been learned from the first half and alter your game plan to do better for the second half.
4. Look ahead to next year’s budgeting issues, using the freshest data available
It will give you a much stronger base to build your program for next year.
Use the mid-year to adjust your strategy, do some coaching and plan ahead for the remainder of the season.
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