Parmalat have been renting Skyline display systems for many years.
Renting exhibit hardware gives Parmalat the flexibility to change their exhibit design, orientation and/or booth size from show to show or year to year to meet their evolving trade show marketing objectives.
The latest design Skyline developed for Parmalat was a 6 x 3 metre Inliten corner exhibit for the IGA Metcash Trade Show held at the Gold Coast Convention Centre in July 2010.
New design elements that were added to the Parmalat trade show display for this event included:
- 5 Metre Tower which provided high level branding to stand out from the packed trade show floor
- Ultra–large format graphics to promote key brands
- Hardware structure that fit to shell scheme to maximize floor space for visitor interaction and product & promotion display
Parmalat standing out at Metcash 2010
Find out more about other Skyline projects and display design ideas visit our online portfolio.