Picture: Russell Mineral Equipment exhibiting at the The 14th AusIMM Mill Operators’ Conference 2018 in Brisbane (29-31 August 2018).

For more than six years, Skyline Displays has been responsible for Russell Mineral Equipment’s global exhibition program.  Along with multiple events here in Brisbane and Perth, we have worked with them in Vancouver (Canada), Cape Town (South Africa) and Moscow (Russia). Each event and location brings its own set of unique challenges.

Skyline spoke with Cherylyn Russell, Marketing Communications Team Leader at RME about why they attend events and their reasons for choosing Skyline as their partner:

Q: How many events does Russell Mineral Equipment (RME) attend per year and what type of events are they?

A: RME participates in numerous global industry and professional development events per year, ranging from large scale trade exhibitions with speaking and sponsorship opportunities to smaller bespoke training events and internally-coordinated ‘user conferences’. A typical year includes approximately ten events.

Q: What is your objective when you attend Trade Shows and Conferences?
A: RME enjoys such events as opportunities to reinforce and maintain our position as global industry thought leaders, as well communicate our Mission Statement, which is to ‘visibly, defensibly and sustainably improve our customers’ concentrator performance’.

Q: Why did you choose Skyline as your partner?
A: RME’s bar is very high. Our customers rely on it. Therefore our presentation at all events must communicate our commitment to excellence. Skyline not only align with our position on excellence, but they also provide a customer experience for us which removes the drama often associated with event participation. Our client liaison personnel are relieved of the hassles, allowing them to focus on high quality customer engagement and service. Skyline have globally based affiliates, providing a network of support for our international event requirements.

Q: What are three main benefits you’ve experienced as a result of working with Skyline?

1. Skyline are aligned with RME’s culture and values. They never ask how high they need to reach for us; their own values pitch their reach very high.
2. Skyline deliver outstanding value for money.
3. Skyline are innovative, creative and contemporary design and display specialists.

Q: What is your favourite memory of your time working with Skyline?
A: I bless Skyline every time our team no longer has to respond to urgent, middle of the night, international calls from display contractors who don’t speak English during the hours before an event. The favourite memories keep growing in number! Our recent display at the AusIMM Mill Operators Conference is my favourite creative display solution by Skyline to date.

Q: Why would you recommend Skyline to other companies?
A: I would highly recommend Skyline if you want to partner with display professionals who actually become an extension of your own events or marketing team. That’s been our experience. Further, if you’re a small enterprise who wishes to delegate sole responsibility for your event design, install and messaging, Skyline can deliver a full service offering with real impact. You won’t regret it.

Why not see for yourself why so many clients choose Skyline by calling us on 07 3268 7744 or email info@skyline.com.au.

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