Exhibiting is somewhat risky as the bulk of the attendance marketing effort is in the hands of the event organiser. Various costs also need to be watched closely.

The What’s Working in Exhibiting survey question was: How did you reduce risk within your trade show program over the last two years?

The table below fits with key themes throughout the study — the critical importance of selecting the right events, along with better pre-show planning and watching costs.

Reduce Trade Show Risk

Source: What’s Working in Exhibiting

Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.

The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.

Request your copy of What’s Working in Exhibiting.

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