I was recently asked what I thought was the key to successful event marketing. My first thought was “jeez that is a tough question” and my second was “this answer is not going to be popular”!
On the show, Bar Rescue, Jon Taffer is a bar and nightclub owner who has started, flipped, or owned over 600 bars and clubs in his career. Jon travels around the USA and employ his expertise to return struggling bars to the profitable businesses they once were. Everything from the science of the perfect pour, to the height of the bar stools is a key factor in making a bar the hottest place in town. Whilst watching it was evident that many of the issues tackled in Bar Recue apply to exhibiting at Trade Shows.