Let´s face it, mobile devices such as iPhones and Blackberry´s are a big part of our lives. We take them everywhere with us like our wallets and keys. With the rise of mobile device usage we are also seeing an increase in mobile marketing.
Like it or not, your exhibiting budget is probably in a race with budgets for advertising, electronic media or direct mail: the best ROI (return on investment) wins. Here are some ideas to consider when designing your exhibition display, which can help you squeeze more out of your exhibiting budget and ensure it’s viewed as an investment, not an expense.