Trade show zombies are those slow-moving, nearly brain-dead attendees stumbling down the aisle. After a few hours wandering a trade show floor, their brains are on overload from the visual and sensory torrent. They’ve lost the mental ability to recognize why they should stop in your trade show booth and talk to you.
Apart from your corporate logo, try to avoid using too many static images (e.g. photographs) around the booth. Use limited images that hit hard in seconds.
Upcoming Events – 2021
Positec & Rockwell Tools at Independent Hardware Group Expo 2018
#FactFriday – Definition of Booth Types – In-line Booths
#FactFriday – Emotion vs. Logic in Advertising
Looking for At-Show Exhibition Promotion Ideas?
How to create an event marketing plan for your next trade show or exhibition
Queensland’s Most Celebrated Event, The EKKA, Comes Around Again
