Learn how your job compares to your peers in “The Evolving Role Of Exhibit Marketers,” a 36-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls: