Success in a tradeshow is determined by a lot more than just booking your stall and attending the event. Just because you have paid the money to rent a 3 x 3 metre space for a few days, does not mean you will automatically gain a whirlwind of lead and sales. If only it was that easy! In reality, you’ve just paid for access to the audience of buyers. To succeed, you will have to do your part.
DID YOU KNOW? Colour influences human emotion & behaviour making it a top priority in branding and marketing. Read more to find out about consumer behaviour surrounding colour.
Did you know you only have 16 seconds to convey all the visual information in your booth? #FactFridays
Need to increase traffic in your booth? Did you know that pre-show marketing and personalised invitations could increase your traffic by 45%. Continue reading to find out more about your options for pre-show marketing.
Less is more! The rule of thumb with design is that graphic space should be 40% empty. What your message does not say is just as important as what it does say.