What is Marketing? How 10 Experts Define It

What is Marketing? How 10 Experts Define It

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer.  After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my company thinks of me as the trade show guy.  How do I make them think of me as the marketing guy?” Read here to get the answer…

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