Event marketing is a powerful outreach which has the potential to boost exposure and drive results. However, in order to be successful you need to be well planned. Follow these 15 tips to create a solid event marketing plan designed to get you results.
Trade shows are too expensive and time intensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons why you aren’t getting enough booth traffic.
It is crucial we measure our trade show results to establish if we achieved our objectives. Watch this video to find out the 4 key results you should be measuring and how exactly to do that.
Effective lead management involves a combination of technology and process management which involves proper data collection, scoring and following up. Follow these 5 tips to make sure your lead management is optimised to get you the best results.
People often ask us once they’ve booked their event, how do we get started? It all starts with setting and establishing your objectives. What do you want to get out of the event – brand awareness, introduction to a new market, leads sales? Watch this video by Skyline’s Managing Director, Ken Cunz, to find out what questions you need to be asking.
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