14 Powerful Stats on the Value of Trade Shows
Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.
The Value of Trade Shows Increases with a Plan
Business–to–business marketers actually invest more money on trade shows than any other marketing medium. This is because trade shows give greater access and has greater influence on buyers which cannot be replicated in any other environment.
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