marketing medium Archives

14 Powerful Stats on the Value of Trade Shows

by Skyline Displays | Oct 2, 2013 | Trade Show Tips

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.

The Value of Trade Shows Increases with a Plan

by Skyline Displays | Jul 1, 2010 | Trade Show Tips

Business–to–business marketers actually invest more money on trade shows than any other marketing medium. This is because trade shows give greater access and has greater influence on buyers which cannot be replicated in any other environment.