No matter how great your exhibit or promotions, if you have booth staff who aren’t paying attention you could lose more brand equity & sales than you realise.
A lot of time and money go into your exhibit so you need to do everything you can to ensure your show presence earns a positive return on investment (ROI). Effective pre-show marketing will help draw traffic to your booth, as well as maximise the qualified leads you gather at each event.
Make sure you stand out before, during and after the show..
The top way to increase trade show results according to the respondents has been to focus on pre-show marketing followed by better event and exhibit space selection.
A couple of statistics that point to the value of pre-show promotion…