The New Year is upon us and it’s the perfect opportunity to put strategies into place to ensure a successful and profitable year of exhibiting. Get your team together and develop collaborative strategies to improve communication and align internal efforts. Here are a few tips to get the process started.
Many people seem to think the only measurement for trade shows is a count of how many visitors’ badges were swiped at your booth. Here are 10 other things you can measure.
Want to use Twitter, LinkedIn and Facebook to get more leads in your trade show booth?
Are you evaluating your show schedule for next year? There are many strategies for doing this.
Perhaps the least complicated is simply picking up the phone and calling your top 10 clients and asking which show they will attend.