One of the biggest mistakes people often make at trade shows is that they disconnect with the attendees by having their focus be on their phones or laptop.
You need to “spend money to make money,” but you want to be careful to never cut marketing efforts in a way that will hamper your business’ ability to grow.
Be clear about what your company’s mission, vision, values and culture. We have an easy exercise for you to do with 3 pieces of paper to set clear objectives.
There is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips.