I’ve heard it many times, “Trade show measurement is impossible”, “I wouldn’t know where to start measuring” and “Trade show measurement is a waste of time.”
How many of you have a notebook in the back of a drawer that needs to be dusted off? It might just help you craft the creative thought and idea that your client or company needs to set them apart.
Trade shows can present you with a great opportunity to reach a large audience of potential clients in a meaningful and personal way. Check out some pointers for your first trade show.
The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste.
Boring booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.