Businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. Find out why Marketers are looking forward to the return of shows.
Ah, the good intentions of New Year Resolutions! People resolve to start doing things that they know they should be doing, but don’t, either because they’re too difficult or dull. Well, there are some essential trade show activities that fall into those categories!
Why look for the overlap between B2B marketing and trade show trends? Because trade shows represent the single largest marketing expenditure for B2B marketers. For some companies, trade shows are central to their B2B marketing.