by Skyline Displays | Jan 19, 2015 | Trade Show Tips
You’ve been asked the same question time and time again: “What’s the Return on Investment (ROI) from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and answer, “I don’t know”.
by Skyline Displays | Oct 1, 2010 | Trade Show Tips
As the story goes, our client and his partner were exhibiting at their first show. Their strategy was simple, just take along a few samples of their products, talk to the attendees and collect business cards in a fishbowl that was placed on a table at the front of their booth.
by Skyline Displays | Sep 28, 2010 | Trade Show Tips
Many people seem to think the only measurement for trade shows is a count of how many visitors’ badges were swiped at your booth. Here are 10 other things you can measure.