Types of Events Offering the Most Success to Reach Target Audiences: The exhibitors say they are generating the most success at reaching target audiences at smaller regional shows, according to 53% of the respondents. Although 37% indicate big national shows are most effective. The 2009 findings are provided below and they show a sharp increase in the focus on smaller regional shows as well as companies running their own private events over the past few years.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
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