While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic.
With attendees only spending quality time at about 5% of exhibits, exhibitors still need to excel at promotions in order to get those valuable visitors to move out of the aisle and into their booth.
The Using Promotions and Social Media to Get More Trade Show Visitors book contains 28 articles, half geared to trade show promotions, and half about integrating social media with your trade show program. Use the ideas in this book to get more brand awareness, attendees, leads, and sales from trade shows.
