Eye Power

Eye Power is an internationally recognised and widely presented exhibitor education program. Skyline Displays Australia has presented over 187 seminars to 5,000+ sales, marketing and public relations professionals since 2001.

About Eye Power

The purpose of Eye Power is to help exhibitors and industry professionals achieve their exhibition and trade show objectives, and increase their return-on-investment (ROI). If you manage or participate in trade shows, exhibitions, conferences, seminars, field days, careers markets or other face-to-face events you should attend Eye Power.

Eye Power is fast-paced, in two and a half hours you will learn how to:

  • Set meaningful, measurable objectives
  • Select ‘right fit’ shows and spaces
  • Understand exhibit design dynamics
  • Promote your exhibit: pre-show, at-show & post-show
  • Select and prepare a successful engagement team
  • Generate leads, sales and results
  • Calculate ROI

It is our promise that all attendees will become familiar with the many processes involved in a successful exhibition experience. They will take home high quality industry ´how to´ information books they can refer to and share with their colleagues.

Free. High Value.

Eye Power is presented free of charge. All participants receive a complimentary 48-page Eye Power handbook.

About Skyline´s Eye Power Facilitator

Ron McDermott is arguably Australia’s leading trade show and exhibition educator. He draws on decades of industry experience in national sales, project management and training roles. Ron has presented hundreds of Eye Power and other Best Practice exhibitor education events. His experience spans a broad scope of industry sectors including; education, recruitment, tourism, leisure, agriculture, mining, marine, security, environment, aerospace, education, food, beverage, medical, finance, aged care—local and international, and all levels of Government. Ron is passionate about helping exhibitors prepare for their events, connect with their visitors and achieve measurable, worthwhile results.

Find out more or Register to Attend:

Find out what other attendees have said about their Eye Power Experience. Want to know more about Eye Power? Visit our FAQ page. . Express your interest in future Eye Power events here.