Stand out of the crowd at your next trade show with these 6 must-do’s!
Don’t make critical mistakes that leave you behind your competitors!
First Impressions –
First Impressions really do last! Make sure you give them a lasting impression with exceptional customer service and a capturing display!
Get on Social Media –
Plug your company and the event on social media to gain more traffic in your booth. Plus, your competitors are so why aren’t you?
Have Defined Goals –
Create clear and defined goals for the event and communicate these goals with your staff.
Have The Right People In The Booth –
Get the right type of people for your booth! Train them and ensure they know all promotions happening in the company.
Be Interactive –
Interact with the attendees, ask them open-ended questions and don’t be afraid to think outside of the box – have fun with your interactions.
Follow Up –
It’s highly important to follow up with ALL of your leads that you have made during the show. Ensure your record notes while at the show with information that could personalise the conversations or give insight to the potential client. This will allow other staff to have easier communication as well as building a relationship with the lead.
Interested? Find more tips here!
Need tips around staffing? Read our Blog: 9 Things Staffers Do To Get Noticed OR Watch our Video: Booth Staffing and It’s Impact on Trade Show Performance
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