Less is more! The rule of thumb with design is that graphic space should be 40% empty. What your message does not say is just as important as what it does say.
Did you know that 85% of an exhibitors success lies in the performance of staff manning your booth? Find out key focus points to include in your strategy here.
At an exhibition you only have 4 seconds to make an attendee stop in their tracks. That is 4 seconds to create as much interest in your company/product as you can to get that attendee to stop at your booth!
Did you know that body language and posture can influence the decision of an attendee approaching your booth or not.
82% of Trade Show Attendees are involved in making purchasing decisions. 4 out of 5 people attending the exhibition being potential customers for exhibitors.
Success in a tradeshow is determined by a lot more than just booking your stall and attending the event. Just because you have paid the money to rent a 3 x 3 metre space for a few days, does not mean you will automatically gain a whirlwind of lead and sales. If only it was that easy! In reality, you’ve just paid for access to the audience of buyers. To succeed, you will have to do your part.