47% of marketers value the ability to learn more about their industry when going to trade shows (CEIR).
It’s a no brainer that trade shows provide an invaluable opportunity to connect with prospects and leads. In addition to this though, is the opportunity to meet important people in your industry such as competitors, suppliers and resellers. By connecting with them, you expand your connections and industry know-how.
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Source: Jobsinmarketing, 2020
CEIR