Trade shows require a wide array of skills, including marketing, planning, organisation, communications, team-building and more.

Skyline’s Trade Show Tips for New Exhibitors resource provides you with the tools you need to get started in all these areas. Most of all, it provides you with a base level of expectations you can take to heart about the challenges and potential to succeed at trade shows.

This book contains 25 articles covering:

  • logistics
  • booth staff selection, training, and staffing
  • exhibit design
  • pre-show and at-show promotions
  • lead management
  • measurement

These insights will allow you to shorten your learning curve and feel more comfortable, even at the beginning of your trade show journey.

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