Why Didn’t That Attendee Stop In My Trade Show Booth?
He sure looked like a perfectly good prospect. Yet with barely a glance he sailed right on past your booth.
He sure looked like a perfectly good prospect. Yet with barely a glance he sailed right on past your booth.
Small trade shows, therefore, aren’t a problem. In fact, they can be a powerful tool for the opportunistic trade show marketer.
Trade show zombies are those slow-moving, nearly brain-dead attendees stumbling down the aisle. After a few hours wandering a trade show floor, their brains are on overload from the visual and sensory torrent. They’ve lost the mental ability to recognize why they should stop in your trade show booth and talk to you.
When you are shopping for your next trade show display, consider value instead of price. You may just find that it´s not how much it costs that matters, but how much it´s worth.
Many exhibitors go through the process of executing their trade show schedule year after year because it is what they have always done. This will often lead to the misconception that Trade Shows don’t work. When really, exhibitors don’t really know which shows are working for them, which aren’t and what new events could be generating new sales, leads and opportunities for them.