Written by Mary Rita Crowe, Skyline Exhibits Chicago
Are you getting ready to attend a trade show this year? Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your booth.
One of the best things you can do is to purchase a custom modular or custom island trade show display. Read on to learn more about the benefits of investing in custom trade show booth construction and how it will help to improve your trade show experience.
Meet Your Specific Design Requirements
When you pay for custom exhibit display construction, it’s easy to ensure that your booth meets your specific design requirements.
You might have a unique vision in mind for your booth, or be using large format graphics, for example, and a pre-made display won’t cut it (and you might not have the design skills needed to execute your vision). The trade show you’re attending might also have specific requirements for each booth that you aren’t sure how to meet.
This is where working with a professional comes in handy. If you need your booth to have very particular features for any reason, hiring a professional will help you get the job done right the first time around. You also won’t have to worry about trying to tailor a pre-made booth on your own.
Stay Within Your Budget
At first, you might assume that paying for a custom trade show booth is too expensive and that a pre-made or DIY option is more practical. In reality, though, going custom could help you stay within your budget more easily.
Think about the specific requirements you have for your trade show booth. If you don’t know how to make sure it meets all those requirements, you might end up spending more money than you originally planned while trying to get it right.
Wouldn’t it be better to just pay to have it done correctly on the first try, rather than accidentally messing it up and having to pay more money to fix it?
Showcase Your Brand
Custom exhibit booth construction can make it easier for you to showcase your brand, too.
If you have professionals design and create your booth, you can feel confident going into the show knowing that you’ll have a display that aligns with your other marketing materials and helps you create a great first impression.
It doesn’t matter if you want people to see your brand and fun and whimsical or sleek and elegant. Either way, choosing professional booth construction instead of a pre-made option will help you ensure you deliver the right message to everyone who walks by.
Stand Out From The Crowd
Speaking of people walking by, if you want the folks who are attending the trade show to take an interest in your booth, you ought to consider investing in a custom design. This will increase the likelihood that it’ll catch people’s eyes and get them interested in what your business has to offer.
Remember, you’ll be surrounded by competitors at your upcoming trade show. Anything you can do to help your booth stand out will be worth the investment and can help you see greater returns.
Meet Your Specific Trade Show Goals
Every business goes to a trade show with different goals in mind. You might be interested in spreading the word about your product or attracting the attention of potential business partners.
Whatever your goal is for the upcoming trade show, a custom booth can help you increase your chances of accomplishing it. You can talk with professional designers and builders to come up with a plan to bring the right people over to your booth and give your company the boost it needs.
Enjoy More Flexibility
Finally, keep in mind that custom trade show booth construction can help you to enjoy more flexibility than DIY options or pre-made booths as you travel from show to show. Do you want to have to construct or order a brand new booth for every show you attend?
Remember, each show has different rules and requirements for things like booth size. Having to put together or purchase a new booth for each one can easily eat into your trade show budget.
If you have a professional construct your booth, they can make it flexible and help with your reconfiguration needs. They can include features that help you shrink or expand the display, for example, and include interchangeable graphics and shelves that allow you to adjust the booth as you move to different spaces.
Is Custom Booth Trade Show Construction Right For You
Do any of those benefits sound appealing to you? If so, then it’s likely in your business’s best interest to invest in a custom exhibit booth.
Working with a professional display construction company will free you up to focus on other things leading up to the big event, and you’ll be able to rest easy knowing you’re getting a high-quality custom trade show booth that will last and paint your company in a great light.