Here’s everything you need to get started exhibiting at trade shows, exhibitions, conferences and other events – all in one free book.
This book contains 25 articles covering logistics; booth staff selection, training, and staffing; exhibit design; pre-show and at-show promotions; lead management; and measurement of your program’s results.
Most of all, it provides you with a base level of expectations you can take to heart about the challenges and potential to succeed at trade shows. These insights will allow you to shorten your learning curve and feel more comfortable even at the beginning of your trade show journey.
