The right promotions and incentives can boost booth traffic at trade shows and events. The key is to determine what is appropriate, what will attract the right audience, and what approach best ties into the brand and value propositions.
Effective Pre-Show Promotions to Increase Booth Attendance:
Pre-show emails to key clients and prospects are by far considered the most effective way to increase attendance and drive booth traffic. Facebook posts are considered the second most effective method followed by Twitter and LinkedIn.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
Request your copy of What’s Working in Exhibiting.