Exhibits need to reflect the company and brand while drawing attendees and providing an effective space to communicate, display products and run demonstrations.

Exhibit property and component flexibility is important to be able to make changes to the booth for different events and configurations. This flexibility is also important to make the set-up and break-down processes more efficient and to change graphics easily.

The What’s Working in Exhibiting survey asked respondents How have you changed your exhibit design in ways that improved your trade show results? One-third of exhibitors say adding more effective graphics and signs has helped achieve better results. Seventeen percent said an improved booth layout was most helpful.

Exhibit Design Changes

Source: What’s Working in Exhibiting

Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.

The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.

Request your copy of What’s Working in Exhibiting.

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