As you will see in this month’s exhibitor tips article, Skyline conducted a study into technology usage at trade shows. This study found that 75% of exhibitors used technology and digital content in their booth in the 12 months prior.
The results of this study are outlined in the new Exhibiting with Technology White Paper.
This white paper will help you gain an understanding and learn the advantages of the use of technology in your trade show booth. The study is a deep dive into the current and expected future use of technology and digital content by trade show exhibitors. The goal of this report is to provide a snapshot of current technology and digital content usages, and most of all, provide exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.