The right promotions and incentives boost booth traffic at exhibitions and trade shows.
The key is to determine what is appropriate, what will attract the right audience, and what approach best ties into your brand and value proposition.
Are you looking for in-booth promotion ideas to attract visitors to your exhibition stand?
Let’s look at what other event marketers and exhibitors have found and shared in the What’s Working in Exhibiting Report.
The top three at-show, in-booth promotions are considered to be giveaways, having experts on hand, and providing education and information in your booth.
Source: What’s Working in Exhibiting
Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.
The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.
Request your copy of What’s Working in Exhibiting.
