Smaller Regional Shows Provide Exhibitors with the Most Success at Reaching Target Audiences

Over half of exhibitors say they experience the most success reaching their target audiences at smaller, regional trade shows and exhibitions. Over one-third say they see the most success at big national shows, and 23% indicated their own private events are the most effective. While smaller, regional shows received the highest percentage response, a combined total of 51% of the respondents selected national and international shows. Essentially half of the market feels smaller shows are most effective to reach key audiences, while the other half value larger national and international events.

selecting-your-showsSource: What’s Working in Exhibiting

Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.

The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.

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