#FactFriday – How To Design Great Trade Show Graphics
Your trade show display MUST convey who you are, what you do and what’s in it for your audience.
Your trade show display MUST convey who you are, what you do and what’s in it for your audience.
How do you stand out from a sea of competitors on the trade show floor? The answer is simple…
Consider how you message is seen from varying distances and create a visual hierarchy based on this rule of thumb.
Here’s how to use the height of your graphics to attract visitors from all over the show floor.
Apart from your corporate logo, try to avoid using too many static images (e.g. photographs) around the booth. Use limited images that hit hard in seconds.