#FactFriday – The Risk of Not Prioritising Customer Experience
Did you know 80% of companies believe they supply ‘superior experiences’ yet only 8% of consumers believe they receive ‘superior experience.’
Did you know 80% of companies believe they supply ‘superior experiences’ yet only 8% of consumers believe they receive ‘superior experience.’
To help you sort between passing fads and tomorrow’s go-to technology, we’ve put together this summary of exhibition industry tools that have already proven their exhibit merits by gaining wide adoption and distribution by exhibitors and suppliers
82% of Trade Show Attendees are involved in making purchasing decisions. 4 out of 5 people attending the exhibition being potential customers for exhibitors.
Success in a tradeshow is determined by a lot more than just booking your stall and attending the event. Just because you have paid the money to rent a 3 x 3 metre space for a few days, does not mean you will automatically gain a whirlwind of lead and sales. If only it was that easy! In reality, you’ve just paid for access to the audience of buyers. To succeed, you will have to do your part.
DID YOU KNOW? Colour influences human emotion & behaviour making it a top priority in branding and marketing. Read more to find out about consumer behaviour surrounding colour.