The New Era of Trade Shows: From Brand Voice to Social Voice!

The New Era of Trade Shows: From Brand Voice to Social Voice!

Let’s face it. When it comes to trade show exhibiting, most companies use the same tactics that they used years ago and the sad part is all the companies start to look and feel the same. Strategy seems to be an alien concept. Most exhibitors are peddling the same stuff with perhaps a bit different flavors. This scenario is specially true in a vertical market.

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