What You Need to Justify the Value of Your Events Program
Skyline’s Measurement Made Easy! CD is just what you need to prove and justify the value of your trade show and event program.
The Foolproof Way to Measure your Trade Show ROI
You’ve been asked the same question time and time again: “What’s the Return on Investment (ROI) from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and answer, “I don’t know”.
3 Steps To Assembling A Balanced Trade Show Booth Staff
There is no greater asset to your trade show program than a platoon of capable booth staffers. Staffers who can turn booth visitors into qualified leads, forge strong relationships, and consistently represent your brand.
Evaluating Your Trade Show Program
Many exhibitors go through the process of executing their trade show schedule year after year because it is what they have always done. This will often lead to the misconception that Trade Shows don’t work. When really, exhibitors don’t really know which shows are working for them, which aren’t and what new events could be generating new sales, leads and opportunities for them.
Reduce the Risk in Your Trade Show Program
Exhibiting is somewhat risky as the bulk of the attendance marketing effort is in the hands of the event organiser. Various costs also need to be watched.
POPULAR
-
#ThrowbackThursday – Audi Logo Development
-
The Five Types of People You’ll Meet at an Exhibition or Trade Fair
-
Powerful Statistics on the Value of Trade Shows
-
Upcoming Events 2024
-
3 Best Conversation Starters to Get Attendees Talking in Your Trade Show Booth
-
#FactFriday – Definition of Booth Types – In-line Booths
-
#ThrowbackThursday – RID Australia Display from 1993
