Return on Investment: 7 Secrets to Better Leverage Your Next Event
Follow these seven steps to effectively measure ROI and in turn, justify your exhibit expenses to your key stakeholders.
Follow these seven steps to effectively measure ROI and in turn, justify your exhibit expenses to your key stakeholders.
A couple of statistics that point to the value of pre-show promotion…
Let’s face it. When it comes to trade show exhibiting, most companies use the same tactics that they used years ago and the sad part is all the companies start to look and feel the same. Strategy seems to be an alien concept. Most exhibitors are peddling the same stuff with perhaps a bit different flavors. This scenario is specially true in a vertical market.