While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic.
Knowing what’s hot, and what’s not, can give your booth a competitive edge over other exhibitors and showcase your organisation as an in-the-know innovator.
Let’s look at how three aspects of modular exhibits help you adapt. The advantages add up to more than you may realise.
It would be very easy to think that simply by building a beautiful trade show exhibit that many, many visitors will willingly come into your booth space. And for many years, that had been true. But today, trade show attendees have become more skeptical and reluctant to leave the aisle and enter into booth spaces.
Today the Mater Mothers’ team are showing off their range of maternity and baby care products at the Essential Baby and Toddler Show at the Brisbane Convention and Exhibition Centre. Catch them at booth B11 and AH6 until Sunday.